// 04 / TV & Radio Advertising
Broadcast still moves valley business.
Digital is great for targeting, but nothing builds local brand awareness like seeing the same business name on TV during the morning news, or hearing the same radio spot on the way to work for three weeks straight.
In a market the size of the Coachella Valley, local broadcast remains one of the most cost-effective ways to reach a defined geographic audience โ especially the over-45 demographic that drives most spending in our market. We plan, produce, and place campaigns on every local outlet.
TV advertising
- Concept & scripting โ built around a clear message and a clear call to action.
- Production โ we shoot, edit, and finish in-house or with vetted local production partners.
- Media planning โ daypart strategy, station mix, frequency planning based on your audience.
- Placement & negotiation โ we buy across KESQ, KMIR, KPSP, KDFX and others as appropriate. Cable buys on Spectrum.
- OTT & connected TV โ for younger demos, we layer in streaming inventory (Hulu, Roku, YouTube TV).
Radio advertising
Concept, scripting, voice talent, production, and placement across local AM and FM stations. We work with the major valley radio properties for the right mix of reach and demographic targeting.
Radio is particularly strong for time-sensitive promotions, event marketing, and businesses where building familiarity over time pays off โ auto dealers, restaurants, real estate, healthcare, anything where customers might be making a decision while driving.
Show up consistently.
Most small business social media fails for one reason: it stops. Three months of regular posting, then a six-month silence, then a flurry of activity before an event. Algorithms punish that, and so do customers.
Social media works when it's consistent, on-brand, and rooted in what's actually happening at your business. We treat it like that โ a steady drumbeat of content that builds familiarity, supports your campaigns, and gives customers a reason to engage.
What we manage
Platforms we work on
Instagram, Facebook, TikTok, LinkedIn, YouTube, and Pinterest depending on your audience. We don't believe in being everywhere โ we focus on the two or three platforms where your customers actually spend time, and we go deep instead of wide.
Social management tiers
2 platforms, 12 posts/mo, basic graphics, monthly report.
3 platforms, 20 posts + reels/mo, on-site shoots, engagement.
Full content production, paid social mgmt, video, strategy.
Paid social ad spend is separate. Custom packages available for hospitality, real estate, and multi-location businesses.
Get Social Plan โ