๐Ÿ“ 77564 Country Club Dr #220, Palm Desert, CA ๐Ÿ“ž (760) 278-9676  ยท  info@pdgeeks.com
Marketing & Advertising

A full marketing department, on retainer.

Websites that convert, content that gets seen, and campaigns that run on every channel your customers actually pay attention to โ€” digital, broadcast, print, and out-of-home. All produced and managed in-house, all measured against real business results.

// Marketing Services

Six services, one coordinated strategy.

// 01 / Web Design & Development

Websites that do something.

A business website is supposed to do one of three things: bring you new customers, save your team time, or both. If yours isn't, it's a brochure that costs you money.

We build websites the way you'd build a storefront โ€” with attention to first impressions, clear paths to action, and everything organized so visitors can find what they came for. Then we wire up the analytics so we can prove what's working.

What we build

  • Service business sites โ€” clear positioning, prominent calls to action, lead capture forms, service-area landing pages for local SEO.
  • E-commerce stores โ€” WooCommerce, Shopify, or custom solutions for boutique and specialty retail.
  • Booking and appointment sites โ€” for medical practices, salons, fitness, and service businesses with calendar integration.
  • Membership and gated content โ€” for clubs, associations, and subscription businesses.
  • Custom web applications โ€” when off-the-shelf doesn't fit, we build it.

What's included

Every site we build comes with mobile-first responsive design, performance optimization (real performance, not promises), SSL security, on-page SEO baked in, Google Analytics setup, accessibility consideration, and a CMS your team can actually use. Plus hosting on infrastructure we manage, daily backups, security monitoring, and ongoing updates.

We don't hand over a finished site and disappear. Every site we build has an ongoing maintenance relationship โ€” because a website that isn't updated is one that's slowly breaking.

// Investment

Website packages

Essentials
From $2,500

Up to 6 pages, mobile responsive, contact forms, basic SEO.

Business
From $5,500

Custom design, service pages, booking, advanced SEO setup.

E-commerce / Custom
Quoted

Scope-dependent. We'll quote after discovery.

Hosting and maintenance from $79/mo. All packages include first-year hosting and training.

Discuss Your Site โ†’
// SEO Retainer

What's included monthly

  • + Keyword tracking & analysis
  • + On-page optimization
  • + Local citations & directory listings
  • + Google Business Profile management
  • + Content creation (blog posts, landing pages)
  • + Technical SEO & site speed audits
  • + Review generation & management
  • + Monthly reporting with real numbers
// 02 / SEO & Search Marketing

Show up when it matters.

When someone in La Quinta searches for "office cleaning service near me," only the first three or four results matter. Everything below the fold may as well not exist.

Local SEO is how you get into those top spots โ€” and it's not magic. It's a methodical process of optimizing your site, building local authority, getting reviews, claiming citations, and continuously refining based on what's working. We've been doing it for valley businesses since before "near me" was a search term.

Google Ads, done right

Pay-per-click is the fastest way to show up in search results โ€” but it's also the fastest way to spend money badly. Most Google Ads accounts we audit have wasted budget on broad keywords, no negative keyword strategy, and untested ad copy. We fix that, then continuously optimize for cost per acquisition, not vanity metrics.

Reporting that's honest

Our monthly reports show what we did, what changed, and where you stand. No vanity metrics, no graphs that hide what's not working. If something's flat, we tell you why. If something's working, we tell you why so we can do more of it.

// 03 / Social Media Management

Show up consistently.

Most small business social media fails for one reason: it stops. Three months of regular posting, then a six-month silence, then a flurry of activity before an event. Algorithms punish that, and so do customers.

Social media works when it's consistent, on-brand, and rooted in what's actually happening at your business. We treat it like that โ€” a steady drumbeat of content that builds familiarity, supports your campaigns, and gives customers a reason to engage.

What we manage

  • Content planning โ€” monthly calendars built around your goals, seasonality, and the rhythms of valley life.
  • Production โ€” photography, short-form video, graphics, captions. We come on-site to shoot when needed.
  • Posting & engagement โ€” scheduling, community management, responding to comments and DMs.
  • Paid social โ€” Meta Ads, Instagram Ads, TikTok Ads, LinkedIn Ads. Audience building, retargeting, conversion campaigns.
  • Reporting โ€” what worked, what didn't, what to do more of next month.

Platforms we work on

Instagram, Facebook, TikTok, LinkedIn, YouTube, and Pinterest depending on your audience. We don't believe in being everywhere โ€” we focus on the two or three platforms where your customers actually spend time, and we go deep instead of wide.

// Monthly Retainer

Social management tiers

Essential
$895/mo

2 platforms, 12 posts/mo, basic graphics, monthly report.

Professional
$1,795/mo

3 platforms, 20 posts + reels/mo, on-site shoots, engagement.

Premium
$2,995/mo

Full content production, paid social mgmt, video, strategy.

Paid social ad spend is separate. Custom packages available for hospitality, real estate, and multi-location businesses.

Get Social Plan โ†’
// 04 / TV & Radio Advertising

Broadcast still moves valley business.

Digital is great for targeting, but nothing builds local brand awareness like seeing the same business name on TV during the morning news, or hearing the same radio spot on the way to work for three weeks straight.

In a market the size of the Coachella Valley, local broadcast remains one of the most cost-effective ways to reach a defined geographic audience โ€” especially the over-45 demographic that drives most spending in our market. We plan, produce, and place campaigns on every local outlet.

TV advertising

  • Concept & scripting โ€” built around a clear message and a clear call to action.
  • Production โ€” we shoot, edit, and finish in-house or with vetted local production partners.
  • Media planning โ€” daypart strategy, station mix, frequency planning based on your audience.
  • Placement & negotiation โ€” we buy across KESQ, KMIR, KPSP, KDFX and others as appropriate. Cable buys on Spectrum.
  • OTT & connected TV โ€” for younger demos, we layer in streaming inventory (Hulu, Roku, YouTube TV).

Radio advertising

Concept, scripting, voice talent, production, and placement across local AM and FM stations. We work with the major valley radio properties for the right mix of reach and demographic targeting.

Radio is particularly strong for time-sensitive promotions, event marketing, and businesses where building familiarity over time pays off โ€” auto dealers, restaurants, real estate, healthcare, anything where customers might be making a decision while driving.

// How it works

A typical campaign

  1. 1 Strategy

    Goals, budget, target audience, timing.

  2. 2 Creative

    Concept, script, storyboard, approval.

  3. 3 Production

    Shoot, edit, finish, deliver to stations.

  4. 4 Media buy

    Daypart strategy, negotiate rates, schedule.

  5. 5 Measure

    Reach, lift, business impact, post-buy report.

// 05 / Print & Out-of-Home

Physical media, measurable results.

There's a reason direct mail still works for the right businesses: it's tangible, it can't be skipped, and inboxes have gotten so noisy that physical mail actually gets attention again.

The Coachella Valley also has a robust print magazine ecosystem โ€” Palm Springs Life, Desert Magazine, local lifestyle and arts publications โ€” that reaches a high-income, locally-engaged audience that's harder to reach digitally. Billboards along Highway 111, transit ads, and venue signage close the loop on a coordinated campaign.

What we produce

  • Direct mail โ€” postcards, oversized mailers, dimensional pieces, EDDM and targeted lists, response tracking with unique URLs and phone numbers.
  • Magazine and newspaper โ€” concept, design, placement in Palm Springs Life, Desert Magazine, The Desert Sun, and regional lifestyle titles.
  • Outdoor advertising โ€” billboards (digital and static), bus benches, transit wraps, banner placements at major valley intersections.
  • Signage โ€” building signage, vehicle wraps, event banners, interior environmental graphics.
  • Collateral โ€” brochures, business cards, letterhead, sales sheets, event programs. The fundamentals, done well.

Why we still do print

Because for the right business, in the right placement, it's still one of the highest-trust media available. A glossy spread in Palm Springs Life carries an authority that no Facebook ad can replicate. The right billboard at the right corner becomes a local landmark. We help you figure out where physical media actually moves the needle โ€” and where digital makes more sense.

// Local Publications

Where we place

  • + Palm Springs Life
  • + Desert Magazine
  • + The Desert Sun
  • + Locale Magazine
  • + Out-of-home: Clear Channel, Outfront
  • + SunLine Transit (bus & bench)
  • + Direct mail (USPS EDDM & targeted)
// Creative Capabilities
  • + Logo design & identity systems
  • + Brand guidelines & style guides
  • + Naming & brand positioning
  • + Photography (location & product)
  • + Video production & editing
  • + Drone & aerial work
  • + Copywriting & brand voice
// 06 / Branding & Creative

The foundation everything else sits on.

Before you advertise anything, you need something worth advertising. A clear brand. A consistent visual system. Real photography of your real business. Writing that sounds like you, not like every other website in your category.

We treat branding as the foundation, not the cherry on top. Whether you're starting fresh, refreshing an aging identity, or just need to clean up the inconsistency that's crept in over the years, we'll build you a brand system that gives every piece of marketing a head start.

And because we handle the production too โ€” photography, video, copy โ€” every campaign we run for you is built from original assets, not stock. Your business should look like itself, not like a template.

// How we work

Three ways to engage us.

โ†’ MODEL / 01

Project-Based

For one-off needs: a new website, a brand refresh, a campaign launch. Quoted up front, delivered on a defined timeline.

Best for: Specific deliverables with a clear endpoint.

โ†’ MODEL / 02

Monthly Retainer

An ongoing partnership for businesses that need continuous marketing โ€” content, SEO, campaigns, reporting. Predictable monthly investment.

Best for: Businesses building long-term marketing engines.

โ†’ MODEL / 03

Bundled IT + Marketing

For businesses that want one vendor for everything: IT and marketing under a single coordinated relationship at a combined rate.

Best for: Businesses tired of juggling vendors.

// Start a Conversation

Let's plan a campaign that moves the needle.

Whether you need a single project quoted or want to talk about an ongoing marketing partnership, we'd love to learn about your business.