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Home/Software & Tools
In-House Software

The tools we built to run our own shop. Now put them to work.

We don't just talk about technology — we build it. The first three tools below started as problems in our own business: too many clients to track, payroll eating our evenings, marketing that needed a straight answer. So we wrote the software. The last three we built for ourselves and kept, because we use them every week. Every one of them is free to run, and all of it is proof of one thing: when off-the-shelf doesn't fit, we build the thing that does.

Need a Custom Tool? → 📞 (760) 278-9676
// Our Tools

Six tools, all built in-house.

→ 01

AI Rankings

Two scores and thirty checks that tell you whether ChatGPT and Perplexity can find you at all.
→ 02

Social Presence Checker

An AI audit that grades your online presence and hands back a plain fix list.
→ 03

Board Reports

Messy analytics exports in, a one-page, plain-English board brief out.
→ 04

ForgeDaily AI

A curated directory of AI tools, plus a builder that assembles the daily stack that fits your work.
→ 05

fakeserver.net

Pre-built AI agents that write, research, and summarize on command. No prompt engineering required.
→ 06

Performance Ignorance

A field guide to the limits you never actually tested, with an audit that scores which ones are rumor.
// 01 / AI Rankings

When someone asks ChatGPT for a local shop, does your name come up?

Ranking on Google and being quotable by an AI assistant are two different problems. A site can sit at the top of page one and still be invisible to ChatGPT, Perplexity, Claude, and Google's own AI Overviews, because those systems read a page differently than a crawler does.

AI Rankings scores both, side by side, so you can see the gap. It runs thirty technical checks against your page and reports two numbers out of a hundred: how findable you are to AI assistants, and how you look to traditional search. Then it lists what to fix first, in the order that actually moves the AI number. Most local sites we scan score well below what their owners expect, and almost every fix is a copy-and-paste change rather than a rebuild.

What it does

  • Two scores, side by side — AI findability and traditional SEO, so you can see which one is holding you back.
  • Thirty technical checks — schema, headings, metadata, alt text, and the structural signals AI systems read.
  • A ranked fix list — what to do first, second, and third, with the reason attached.
  • Free and ungated — type a URL, get the number. No email wall, no sales call.
// Inside

Two scores, thirty checks

AI Search score

How quotable you are to an assistant.

Traditional SEO score

The familiar number, for comparison.

What to fix first

Ranked, with the reason attached.

Check Your AI Score →

Free to run · opens in a new tab.

// 02 / Social Presence Checker

The cold, hard truth about your online presence.

Most businesses think their online presence is fine. Then they get a real score. Our Social Checker is an honest, AI-powered audit that tells you where you actually stand — and exactly what to fix.

Built originally for a client who asked a simple question — "how are we really doing online?" — the Checker grades your presence across seven categories and writes the findings in plain English. No vanity metrics, no jargon dump. Just a clear picture and a prioritized list of fixes you can act on this week, with an AI-generated Fix Pack to get you started.

What it does

  • 7-category scorecard — a structured grade across the things that actually move the needle.
  • Plain-English findings — written for an owner, not a marketing department.
  • AI Fix Pack — concrete, prioritized next steps generated for your business.
  • Instant report — run it and read it; no sales call required.
// Inside

An honest grade

Seven categories

A real scorecard, not a vanity number.

AI Fix Pack

Prioritized steps, written for you.

Read it in minutes

Instant, plain-English report.

Get Your Score →

Free to run · opens in a new tab.

// 03 / Board Reports — Analytics Simplifier

From "I don't get the numbers" to "I see exactly what's working."

Boards and owners don't want forty browser tabs and a dashboard full of jargon. They want it straight: are we up, are we down, and what does it mean. This tool turns your raw analytics into exactly that — a clean, one-page brief in plain English.

Drop in your website and social exports and it does the rest: month-over-month and year-over-year comparisons, big legible numbers, and a written summary anyone can follow. It even reads dashboard screenshots and PDF reports using AI vision, then prints to a board-ready handout. And because it's white-labeled, the report can carry your business's own name and colors.

What it does

  • Reads anything — CSV and Excel exports, plus screenshots and PDF reports via AI.
  • Plain-English summary — the story of the month, written for the board.
  • Month-over-month & year-over-year — the right comparison on every metric.
  • Board-ready PDF — print a clean, branded one-page handout.
// Inside

Numbers, made plain

AI-read uploads

Spreadsheets, screenshots, and PDFs.

MoM & YoY

The comparisons that matter, automatically.

White-labeled

Carries your name, colors, and logo.

Open Board Reports →

Access code required · opens in a new tab.

// 04 / ForgeDaily AI

There are ten thousand AI tools. You need about six.

Every week brings another wave of AI launches, and most owners react the same way: sign up for a handful, use none of them, pay for two out of guilt. ForgeDaily AI exists to end that cycle. It is a curated directory built around one question, which is not what exists but what you should actually run tomorrow morning.

Tools are organized by the job they do rather than the category they market themselves into, so research, writing, creation, building, automation, and analysis each have a short list instead of an endless one. The Stack Architect asks five questions about your role and your work, then recommends a specific daily toolkit from the catalog, with real pricing attached so you can see the monthly cost before you commit. There is a new Tool of the Day, in-depth guides for common roles, and no requirement to create an account to use any of it.

What it does

  • Curated, not exhaustive — a working directory sorted by the job to be done, not by press release.
  • Stack Architect — five questions in, a recommended daily toolkit out, with monthly cost shown.
  • Tool of the Day — one tool worth a look, every day, without the newsletter firehose.
  • Role guides — deep-dive picks for marketers, founders, writers, and support teams.
// Inside

Forge your perfect daily AI toolkit

Sorted by job

Research, write, create, build, automate, analyze.

Stack Architect

A recommended toolkit in five questions.

Real pricing

See the monthly cost before you sign up.

Forge Your Stack →

Free to use · opens in a new tab.

// 05 / fakeserver.net

You should not have to be a prompt engineer to get work out of AI.

Most owners who try AI hit the same wall. The blank box works fine if you already know exactly how to ask, and produces something generic if you don't. fakeserver.net removes that step entirely. Every agent is a job description with a form in front of it, so you fill in the details of your business and get finished work back.

There are agents for writing, research, meeting summaries, sales funnels, report generation, and content repurposing, plus vertical agents built for e-commerce, coaching, real estate, and local service businesses. Chain two to five of them together in a workflow and the output of one feeds the next, so a piece of research can become a blog post and a week of social captions without you moving anything by hand. Finished work can be emailed, texted, or pushed to a webhook so it lands where you actually work rather than in one more dashboard you have to remember to check. It starts free, and there is a developer API when you want to wire it into something you already run.

What it does

  • Agents, not a blank prompt box — fill in a form about your business, get finished work back.
  • Workflows — chain agents so research becomes a post becomes a week of captions, in one pass.
  • Delivered where you work — email, SMS, or webhook, including Zapier.
  • Free to start — a free tier plus paid plans, team seats, and a developer API.
// Inside

Pre-built AI agents that just work

A form, not a prompt

Describe the job, not how to ask for it.

Chained workflows

One run, several finished pieces.

Sent to you

Email, text, or webhook when it's done.

See the Agents →

Free to start · opens in a new tab.

// 06 / Performance Ignorance

Most of the limits running your business were never tested.

Ask an owner why they cannot charge more, hire sooner, or open a second location, and the answer usually arrives fast and sounds like fact. Press on it and most of the time there is no measurement underneath, only something absorbed from a competitor, a magazine, or a bad year a decade ago. Performance Ignorance is a project about that gap.

The idea is simple and slightly uncomfortable: get relentless about your craft, and stay deliberately ignorant of the ceilings other people have accepted. The site collects the case studies, the psychology, and the practical version of that argument, and its Limit Audit turns it into an exercise you can finish in a few minutes. You list the limits you operate under, sort the ones you have actually tested from the ones you inherited, and get back a score for how much of your ceiling is rumor.

What it does

  • The Limit Audit — a three-step tool that scores how much of your ceiling you have never tested.
  • Case studies — athletes, founders, and creators who won because nobody told them it was impossible.
  • The 7 Principles — a free guide delivered by email, one principle at a time.
  • Weekly essay — one counterintuitive performance idea a week, no filler.
// Inside

The ceiling you believe in

Limit Audit

Three steps to a rumor score.

Tested vs inherited

Sort the real limits from the borrowed ones.

The 7 Principles

A free email guide, one idea at a time.

Read Performance Ignorance →

Free to read · opens in a new tab.

// Custom Software

Every tool here started as a problem we wanted solved.

If your business is wrestling with software that doesn't quite fit — or paying for five tools that should be one — that's exactly the kind of thing we build. These pages aren't just our tools; they're the proof. Let's talk about what we could build for you.

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